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Topics & Tips
Online Business
What’s Important In Online Marketing?
Everyone wants to have a viable business that offers
monetary security and time to enjoy life. Looking for
the "quick buck" sometimes means that a person can fail
to understand what is important in online marketing.
Separate The "Real" From The "Fictional"
There are tons of gurus online telling you to do this,
that and the other thing and then you will be
successful. As a person interested in online marketing,
you need to be perceptive enough to successfully
separate the "real" from the "fictional". This is not
always easy to do. Remember that you can’t do everything
at once. Look at the sales letter and see if there are
what I call "massive statements" meaning those
statements like, "Purchase this item and you will never
need any other marketing tools" or "This particular item
will be so easy to use that you will have $1,000's of
dollars in your bank account tomorrow". |
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Exaggerated claims are the first key to knowing when you
are being hyped. Only one situation will bring you
success online and that is work and diligence in your
business attitudes and service to customers.
Spend Time Researching Your Niche
Your customers have a certain mindset, a way they like
to shop, how they find your websites, etc. Spend time
researching your niche or your marketplace. Make it easy
for them to find out your attitudes, your service
policies, and your abilities and do not hide behind the
computer. |
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Check other websites in your category and observe what
they are doing and see how you can compete or do the
service or product a better way. You will not capture
every customer, but you do not need every online
customer to be successful, only a portion. That is a
very compelling reason to market online.
Provide Value For Money
Marking a product or service too inexpensively will
prevent you from becoming an online success. You do not
have to have the highest pricing nor the cheapest offer
online, but you do have to provide value for money or
you will not get repeat customers. Repeat customers are
your bread and butter - repeat this at least three
times. It takes a lot to get a customer to your website,
so you had better be prepared to do more than one follow
up to complete that sale. You need to decide how you
will accomplish this marketing chore. Will you use
autoresponders, an ezine or newsletter, a blog? How will
you correspond with your website visitors to continue to
convince them of your integrity and honesty? It’s
something you should work out before you start to put up
a website.
Have The Proper Tools And Equipment
You will need to have the proper tools and
equipment. Consider their purchase part of your research
and development when you begin to build an online
business. You need your own domain name (maybe a couple
of domain names) a way to build a website (by yourself
or with a web designer) and you will need a webhost.
It’s important to have a product or service that you own
and can profit from and you need a way to bring traffic
to your website. With all of these components, your
online business will on the road to success.
"Work"
Only one other component can complement your ability to
make a success online. That is a little four-letter word
that is often hard to find. The word is "work". There
will be a lot of late nights and time spent in front of
the computer before you see success in your business. If
any online guru tells you differently, that’s a good
sign that you need to quickly click to the next website!
Continue to believe in yourself and in your product or
service and you will soon be able to count your home
business as a success. Keeping a positive attitude
certainly will help you. Avoid countless mistakes by
using what you have learnt. Just trust your instincts
and continue to build. Take note of the pitfalls, work
hard and you will succeed. Reap the rewards of having a
successful online business. It will make you very proud.
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